College is like the elevator business, there are definitely ups and downs. Most people answer: because it’s fun! College is a great time to learn, meet people, and go out partying. But the primary motivation is obviously that earning a college degree, especially in something you like or are interested in, makes it much easier to find a job– especially a well paid job. If you can afford college or can get financial aid, college is often a great investment in the future because your job opportunities will just be that much better.