Publicity is anything that puts you in the public eye. It can be your local news talking to you on the street or a school newspaper write up to the cover of the National Enquirer and anything in between. It can be good, or for something awful. You can seek it out as politicians do when they are running, give them things to talk about on purpose or they can do it to you without your permission, as with those that commit crimes. There are all kinds of publicity.