What is Product Placement?

Have you ever noticed how often The Biggest Loser shows Britea water pitchers and Ziploc bags? How about the convenient shot of Clorex cleaning products on Extreme Home Makeovers? Then you already know what product placement is! Product Placement is truly a form of advertising that place brands in the context of a setting without mention of the product. It is subtle advertising and has gained in popularity as it becomes increasingly difficult for advertisers to get your attention during traditional advertisements.