What is a Brand Name?

A brand name is a name used to make a product stand out against its competition. Often more than one company will make a similar product, using the same ingredients or items. Giving a product a brand name allows consumers to more easily recognize the product. A good example is Bayer aspirin. Aspirin is sold by many different companies, but the name many recognize is Bayer, this is the brand name and separates the aspirin from the competition. For more information, look here: