Core values are important to any business because they tell the employees what is important to the company. Think about the things that you want your team to value in your organization. For example a value might be: Quality in all we do. If you value giving back to the community then you might want a value such a being a good citizen the communities in which we work and live. Of course a value like this one would mean that the company sponsers some events throughout the year. Maybe integrity is something you want everyone to value. Values will drive the behaviors of your employees so think about those morals that you grew up with or ones that you know of that you believe are of value. Take a look at what other companies have written in order to get some ideas. Most large corporations have their core values on their websites.