Dream big and think practically! Start by doing your homework by researching specifications within the areas you wish to market. Begin your written plan with an overall objective statement and set all necessary deadlines (goal oriented or otherwise). List any budgetary information by line-item. If needed, justify each line with a brief description. Highlight any innovations you will pursue during the campaign making sure to utilize current marketing trends like social media. Provide a time-line of each task/project with in the campaign. Once you have an outline in place get started and follow up! Provide summary statements daily or weekly to yourself or to your team/supervisor showing your achievements and plans to strengthen or adjust your plan based on the results of your efforts.