Saving money has never been more important. You can significantly reduce your grocery bill by following a few simple steps. Check your weekly grocery circulars and make a list of sale items that you would like to purchase. Search your local newspaper for coupons, you can even print coupons online and save the expense of the Sunday paper. Combine coupons with sale items and you can often purchase an item for pennies on the dollar. Buying in bulk, for some items, also can save you money. If the product will expire or spoil before you can use it up, it won’t save you. Store brands are now being produced in higher quality and can reduce your grocery costs.