Are we talking corporate sponsorship? If so, understand that many corporations spend millions of dollars per year on cause related event sponsorship and event marketing. With this information in mind, the best thing to do is to research the different company’s that you will be seeking sponsorship from. Familiarize yourself win the in’s and out’s of the company. Seeking sponsorship can sometimes feel the same as job hunting, the company will be impressed with your knowledge of how it runs its’ business.There are many publications that will teach you how to approach a company regarding sponsorship. Remember convince the company that it is a good business deal to sponsor your cause or event, It is important to not sound as if you are begging.