Choosing binoculars doesn’t have to be complicated. First, consider what you want to use them for. If you are going to use them occasionally, you don’t need the most finely tuned, expensive pair available. But, if you want to see every feather on a bird, you may want to consider some of the more finely crafted binoculars. Either way, make sure you get to handle the different models you are interested in. Make sure they feel comfortable in your hand, around your neck and when you adjust the focus. Try to test them in sun and shade and at various distances. Once you have chosen the binoculars for you, shop around a bit for the best price. You may find an expensive pair at an optical store for a considerably lower price online.