When you are evaluating a website look at the content first. Does the content fit what you typed into the search engine. Then, look at how easy it is to find what you are looking for. Can you navigate the site easily and are terms and conditions if it is a retail site easy to find. For retail is it a secure site and does it provide enough options for payment. If it is an educational site did it have enough information on the topic that it answered your questions. All of these are the types of questions to ask yourself when you evaluate a website.